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Antibacterial and Disinfectant Cleaners will never clean your air.  Your air surrounds and is in constant contact with your surfaces.
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Have you ever wondered why the air smells fresher after a thunderstorm or crisper near a waterfall? It’s all down to air purification processes occurring beautifully in nature.  The scents from these natural phenomena have long been chased by scientists since the early 1900s and even perfumers for their enduring appeal.

Given that we breathe roughly 19,000 times per day when we are indoors, and that indoor air can be up to 5 times more polluted than outdoor air, indoor air quality is becoming one of the most talked about topics of our time.  In fact, the WHO is currently working on a new set of guidelines for indoor air that will certainly be applied to the air you breathe, so it's time to find out what you need to do.

 

We have dedicated ourselves to scouring the earth to find the best quality and most effective tools to take control of your indoor environment.  Our air purification technology, first developed by NASA to maintain a clean spacecraft environment, combines patented UV light powered catalytic reactions with charged ions and activated oxygen to replicate nature's cleansing processes to neutralise contaminants on surfaces and in the air.  

The organic cleansing power of the pureAir family of products are different from traditional filters in the same way that using a cat to catch a mouse is different from using a mouse trap. ARC® technology hunts down contaminants at the source, not relying on air passing through the unit.

 

During the cleaning process, a Photocatalytic Oxidation reaction creates a plasma of bi-polar ionisation and propels safe and effective hydroxyls, or reactive cleaning agents, into the air. This is 1 million times more effective at destroying the source of odours at the molecular level than traditional passive air filtration devices. ARC® breaks down up to 99% of odours, mould spores, bacteria, viruses and other harmful pathogens in less than 24 hours.

 

Best of all, it is completely safe to use around children, people with respiratory concerns and pets, and won’t cause any damage to sensitive materials such as wallpaper, artwork, leather, clothes or other household valuables. 

TECHNOLOGY IN HARMONY WITH NATURE

Our products use a unique combination of the following active air purification technologies which replicate nature's own cleaning methods.

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PHOTOCATALYTIC OXIDATION

Our proprietary ARC® technology uses energy to activate a catalyst, turning moisture into safe and effective advanced oxidation products (AOPs) such as vaporised hydrogen peroxide to continuously clean  that continuously clean your space.

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IONISATION

IONISATION

Creating a plasma of positive and negative charges, ionisation reduces allergens and other harmful particulates from the breathing space, either by pushing them away or causing them to clump together and fall to the floor.

Creating a plasma of positive and negative charges, ionisation reduces allergens and other harmful particulates from the breathing space, either by pushing them away or causing them to clump together and fall to the floor.

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ACTIVATED OXYGEN

Activated oxygen (ozone) attaches itself to contaminants at the molecular level, destroying them. This process eliminates the contaminant while reverting the activated oxygen back to oxygen.

Activated oxygen attaches itself to contaminants at the molecular level, destroying them. This process eliminates the contaminant while reverting the activated oxygen back to oxygen.

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SUNLIGHT VS ATMOSPHERE 

Active radiant catalysis is the process by which the sun's rays interact with our atmosphere. As the rays pass through the atmospheric barrier, (the catalyst), they disrupt the molecular structure of anything they hit, which is a natural cleansing cycle.  This is your iconic clean air smell.

Waterfall

WATERFALL

As water cascades from the top of a waterfall, it becomes aerated.  When it hits the pool at the bottom, an ionised plasma is generated. As with magnets,  positive and negative charged ions are attracted to or repelled from each other.  This is how harmful particulates are clumped together and fall, or are pushed away from what is being protected.

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LIGHTNING STRIKE

Activated oxygen (ozone) occurs naturally whenever there is a storm and lightning arcs through the air.  The lightning bolts disrupt the molecules around them and create naturally the air purification process we use.