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WHY PURIFY?

Spilling Sand

Improves Health

Air pollution is the world’s largest environmental health risk, killing an estimated 7 million people yearly, and is directly responsible for up to 36,000 deaths in the UK.

The quality of our indoor air can be up to 5 times more polluted than outdoor air, and given we spend about 90% of our time indoors, we need to protect against unseen dangers lurking in our homes, schools and workplaces.

Poor air quality causes heart and lung diseases, is linked to low birth weight and children’s lung development and may even contribute to mental health issues. 

Ensure the best possible environment for you and your people to develop, breathe, and succeed, in harmony with nature.

Our purifiers break down up to 99% of viruses, bacteria, odours, pollen, mould spores, and other harmful allergens and pathogens in less than 24 hours.

Enhances Development

Every day around 93% of the world’s children breathe pulluted air putting their health and development at serious risk.

Air pollution impacts neurodevelopment and cognitive ability and can trigger asthma, and childhood cancer. Children exposed to high levels of air pollution may be at greater risk for chronic diseases such as cardiovascular disease later in life.

Children are particularly vulnerable to the effects of air pollution as they breathe more rapidly than adults do and absorb more pollutants.  They also are smaller and inhabit spaces where some pollutants reach greatest concentration.

Every child should be able to breathe clean air so they can grow and fulfil their potential.

Image by Vitolda Klein
Image by Kelly Sikkema

Alleviates Asthma and Allergies

Starting in the womb, toxic air can harm children's health, causing and triggering asthma.  Children and adults often find that an air purifier greatly helps them to breath better.  The same is true for Hay Fever (allergic rhinitis) or COPD (emphysema or chronic bronchitis).

Secondhand smoke is also particularly problematic to asthma and allergy sufferers, worsening asthma symptoms and causing nasal congestion in small children.  Our air purifiers remove smoke, both odours and allergens from the room.

Allergy and Asthma suffers often suffer attacks in the night as the human respiratory system relaxes with sleep.  PureAir users report significantly better sleep quality and lessened symptoms from allergy and asthma.

Promotes Sleep

Sleep is a precious commodity, critical for wellness, yet good sleep is truly elusive for many people, especially asthma and allergy sufferers. In non-allergy sufferers, symptoms identical to allergies were also triggered by household dust, pollution from outdoor air, and lingering particles released by cooking and cleaning.

One thing is clear: the worse your air, the worse your sleep. A peer-reviewed study by the American Thoracic Society establishes a direct connection between air polluted by fine particles and sleep disruption. The study even connects prolonged exposure to dirty air with the onset of sleep apnea, a serious medical condition. 

For deeper and more restorative sleep, removing airborne irritants is the key. Our pureAir purifiers are quiet enough to let you rest, featuring a night mode so you don't even know it's on, but it's still looking after you, even as you sleep.

Image by Kinga Cichewicz
Image by National Cancer Institute

Increases Concentration and Productivity

Dirty air circulating in our school and office environments is in the news with researchers accepting that dirty air hinders performance. Recent studies from Harvard and Syracuse Universities have shown that employees in a clean air environment performed 61% better on cognitive tests than those in standard office conditions. Doubling ventilation improved cognitive performance by more than 100%  

study by Global Action Plan, the Philips Foundation and the University of Manchester for "The Clean Air for Schools Framework" concludes that lowering indoor and outdoor air pollution levels by 20% could improve the development of a child’s working memory by 6%, the equivalent of four weeks extra learning time per year.  

Classroom research conducted at Russell Scott Primary School in Greater Manchester found that using an air purifier over a short period of time can reduce levels of indoor air pollution (PM25) by up to 30% in classrooms.